Hospitality has changed. Guests ask better questions. Menus are more detailed. Expectations are higher. Today, beverage knowledge isn’t optional; it’s part of delivering a complete guest experience. The Advanced Beverage Professional (ABP) by Sonal Holland Academy is designed for institutions that want to go beyond introductory beverage certification. It is a structured, in-depth programme that helps beverage service and hospitality groups build real subject expertise across wine, spirits, beer, cocktails and service skills.
If the goal is to elevate the bar for client servicing, create and implement effective sales strategies, and prepare employeesfor bigger responsibilities, this programme delivers exactly that.
Why Choose the Advanced Beverage Professional Certification?
Deeper Knowledge Across Categories
This modular course goes beyond strengthening foundational understanding in a subject. ABP builds professional confidence by offering deeper subject knowledge across diverse styles, regions, production techniques and service practices.
Prepare Future Beverage Leaders
For hotels looking at beverage leadership training, ABP helps team members step into specialist and decision-making roles equipped with information that has practical day-to-day applications.
Strengthen Guest Engagement
Through structured spirits and wine tasting and service training, participants learn how to guide guests clearly and professionally, to encourage beverage selection.
Create Consistent Service Standards
For colleges and hotel groups, the programme helps set a common knowledge benchmark across teams. Everyone speaks the same beverage language and follows identical SOP for beverage service.
Support Career Growth
For individuals considering a career in the wine industry in India or the broader alcobev sector, this certification adds credibility and practical skills that put you first in the line for bigger and better roles at the establishment.
Learn from a Recognised Wine Academy in India
Delivered by Sonal Holland Academy, India’s leading alcobev training institute, the programme combines structured learning with real-world relevance.
What Makes Advanced Beverage Professional Different?
Many wine and spirits courses introduce knowledge. ABP builds mastery.
It brings together:
- Advanced wine and beverage certification in a single structured programme.
- A clear tasting and evaluation framework.
- Practical advisory skills that translate directly to sales and service.
- Guided tastings that reinforce theory.
- Certification from a nationally recognised beverage academy.
It’s designed not just to teach — but to sharpen judgement, confidence and professional credibility.
Also Read: Certified Beverage Professional: An All-Rounder Alcobev Course
Programme Format
Three days. 18 focused hours. Immersive and applied.
What the Curriculum Covers
Wine – 6 hours
Production, styles, tasting structure and service — building on foundational wine education.
Spirits – 6 hours
Distillation, maturation, categories and evaluation — functioning as a structured spirits course within the broader programme.
Beer – 2 hours
Brewing fundamentals and flavour identification.
Cocktails – 2 hours
Balance, structure and professional communication.
Soft Skills – 2 hours
Guest interaction, professional language and service standards.
Assessment – 1 hour
Participants taste:
- 8 wines
- 8 spirits
- 5 beers
By the end, learners will be able to efficiently identify, describe and differentiate beverage styles; a strong advantage for hotel management students and working professionals alike.
Great service today requires informed professionals. The Advanced Beverage Professional course helps institutions move from basic knowledge to structured expertise: from serving drinks to confidently advising, evaluating and leading.
Click here and connect with Sonal Holland Academy to explore institutional partnerships and customised delivery formats.
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