In today’s rapidly expanding hospitality and beverage landscape, knowing just one category is no longer enough. Wine lists sit next to craft beer menus, premium spirits drive bar programs, and cocktails often define a venue’s personality. To truly stand out, professionals and enthusiasts need a complete understanding of the alcobev world, not fragmented knowledge. This is exactly what the Certified Beverage Professional (CBP) programme by Sonal Holland Academy delivers.
Designed as India’s most comprehensive foundational alcobev course, CBP offers a structured, practical introduction to wine, beer, spirits, and cocktails, empowering learners to navigate the beverage world with confidence and credibility.
What Is the Certified Beverage Professional Programme?
Certified Beverage Professional course is designed for today’s rapidly expanding hospitality and beverage landscape, where knowing just one category is no longer enough. Wine lists sit alongside craft beer menus, premium spirits drive bar programmes, and cocktails often define a venue’s identity. To truly stand out, professionals and enthusiasts need a complete understanding of the alcobev world—not fragmented knowledge.
This is exactly what the Certified Beverage Professional course by Sonal Holland Academy delivers, offering a structured and practical foundation across wine, beer, spirits, and cocktails.
Course Structure at a Glance
The Certified Beverage Professional programme follows a two-day, 12-hour curriculum, carefully designed to balance theory with hands-on learning.
What the Course Covers:
- Key principles across wine, beer, spirits, and cocktails.
- Core production methods and styles.
- Essential service guidelines for each category.
- Practical understanding of flavour, structure, and quality.
This ensures learners gain knowledge they can immediately apply in hospitality, retail, or customer-facing roles.
Learning Through Tasting and Practical Exposure
A defining feature of the Certified Beverage Professional programme is its strong focus on guided tasting and practical exposure.
Participants experience:
- Guided tasting of 6 wines.
- Guided tasting of 6 spirits.
- Tasting of 4 beers.
- A cocktail mixing demonstration, explaining structure, balance, and technique.
This hands-on approach helps learners connect theory to experience, an essential skill for anyone working in hospitality or beverage serviceu.
Who Is A Certified Beverage Professional Designed For?
The Certified Beverage Professional programme is ideal for:
- Hospitality students and budding professionals who seek to acquire in-depth industry expertise quickly.
- F&B service professionals looking to upgrade their knowledge.
- Bartenders and beverage teams interested in updating their skills.
- Alcohol and beverage retail and sales professionals who aspire to create impactful sales strategies.
- Enthusiasts and consumers who want to improve their experience via structured beverage education.
No prior beverage qualification is required. CBP is designed to be approachable, practical, and empowering for all.
One Programme, Four Professional Pathways
CBP is structured as a bouquet of four specialised certifications:
- Certified Wine Pro
- Certified Beer Pro
- Certified Spirits Pro
- Certified Cocktails Pro
Each course can be taken individually, or in different permutations and combinations, depending on your requirements. Together, they form a holistic beverage education, making CBP the ideal foundation for long-term growth in the alcobev industry.
A Strong Foundation for the Future
India is the third-largest alcoholic beverage market in the world, with great prospects. However, with rapidly evolving consumer preferences, hospitality and F&B professionals must keep evolving, get their basics right and have a more macroscopic approach to education for wider career prospects. The Certified Beverage Professional course provides a confident starting point for anyone looking to build a long-term career in the alcobev industry.
Click here to know more about the course.
